Think Bike, Think Biker.

It’s happened to us all. Or most all of us. You’re putting along. Enjoying the scenery having a relaxing ride and all of a sudden someone veers into your lane, or someone comes hauling up behind you way to fast, or even better someone cuts you off and you see them texting or focused on the GPS unit in their car. We’re the smaller vehicle, and painfully more vulnerable than those all caged up in a car, and we can only try so hard to be visible. Reflective gear, helmets with LED lights in the back, and my personal favorite a really bright red backpack. I dug out this ad from YouTube. It’s probably from the UK and I love it. It gives me chills every time I see it. Show it to your friends, your family, have them show it to everyone they know.